Career Master
Level 2
Level 3
Level 4
All you have to know about progressing in the marketing career hierarchy.
Like every profession, a career in marketing also presents an individual
with various designations at different levels of career progression, where this
progression from lower to uppermost levels of designations is known as
marketing career hierarchy. With a marketing career in mind a candidate can go
in various directions with a different marketing stream but the progression of
career in each of these directions is quite similar.
A fresh graduate or post graduate aiming at marketing as a career has to
start from a very basic position or entry level positions in an organization
and with due course of hard work, dedication and experience the individuals
starts climbing the ladders in his marketing career hierarchy with the ladder
steps being various designations.
Level 1
An
individual who wants to start his marketing career is required to enter any
organization with very basic designations like marketing executive, marketing
trainee, sales & marketing executive or business development executive.
An
individual on the basis of his capabilities to convert the resources into
outputs, and the behavior of these resources & capabilities develops
certain skills, strengths and qualities, which when combined lead to
synergistic effects. After developing the competencies over a period of time
and individual can move forward to the next level in the career hierarchy.
Level 2
The second level in the marketing career hierarchy includes designations
at management level like marketing coordinator, product specialist, marketing
analyst, product manager or marketing manager.
At this level an individual is required to utilize his inherent
potential or marketing capabilities in order to exploit opportunities and
manage the job responsibilities & subordinates as well in an efficient
manner. After developing certain subjective attributes required in a good
marketer a candidate grows further in the marketing career hierarchy.
Level 3
The third level in this hierarchy is senior management level where
candidates are presented with designations like senior marketing manager of
certain specialized departments.
In this role a candidate is required to ensure that proper tactical
marketing decisions are being taken pertaining to efficient and effective
allocation of resources & employees. Candidates at this level are
responsible ensuring that right marketing actions are being implemented.
Level 4
The highest level in marketing career hierarchy is the chief executive
level where a candidate is offered the position of CMO (Chief marketing Officer).
This is the role for the most important strategist and candidates at this level
are responsible for all the marketing aspects right from the formulation of
marketing strategies to the implementation and review of the marketing
practices being followed in the organization.
The chief marketing officer is the chief architect of marketing function
and is required to behave like a leader, a builder, a motivator and a mentor.
These professionals are responsible for providing a sense of direction to the
employees for the goodwill & growth of the organization. They are also
required to actively participate in the implementation of marketing practices
to ensure that the right steps are being taken.
0 comments:
Post a Comment