Branding
Brand naming is one of the most important brand elements that you should consider lots of efforts to develop. There are plosives (B, C, D, G, K, P, and T) which are easier to escape from the mouth and are more direct. Moreover, there are also the sibilants (S, Soft C) softer sound which tend to conjure up romantic or scenery images.
Starting Your own business? Here are some brand naming tips
Brand naming is one of the most important brand elements that you should consider lots of efforts to develop. There are plosives (B, C, D, G, K, P, and T) which are easier to escape from the mouth and are more direct. Moreover, there are also the sibilants (S, Soft C) softer sound which tend to conjure up romantic or scenery images.
But yet, to build a
strong brand image and ensure it has the desired character in the market, here
are some crucial mistakes in brand naming that you should avoid,
1.
Taking the easy way and setting initials
as a brand name.
Setting initials such
as (I.A.) may be easier to trademark, but an enormous budget is typically
required to give them meaning to the potential market.
2.
Insisting on using a
name that can be found in the dictionary.
Potential market may
translate the brand name which causes confusion in delivering the desired image.
3.
A name that customers
have to work too hard to remember it out.
Brand names that are
easy to remember will affect the consumer purchase decision and provides an
advantage of being at the top of consumers brand mind list.
4.
Combining too many
names and creating a confusing brand name.
Definitely, you don’t
want to mess up by combining too many name and introducing a brand name that is
way confusing that can’t either be remembered or shows any brand image meaning.
A name that customers have to work too hard to figure out is a turnoff—and a
wasted opportunity.
5.
Asking suggestions
from friends or other uniformed sources.
The results that come
from this approach seldom relate to or express a company’s business strategy.
6.
Using 'innovation' or
'solution' in a name.
In most industry
situations these kinds of words are so overused, they no longer have meaning.
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